Marketing Rapid City, SD
It Comes Down To These Things:
As a small business marketing consulting company, we know that every business has different needs and different goals. Our approach to every client comes from a place of understanding where you are today, where you want to go, who you're talking to and most importantly, WHY you want to get there.
We can create a plan and work in the areas that make sense for you and your business. We create a foundation of consistency and relevancy in your marketing approach that paves the way for organic and consistent growth. This approach also lends itself to the future trends of how small businesses will differentiate themselves in years to come; relationship and lifestyle marketing.
The time is now to create that foundation and set yourself up for future success. LET'S CHAT!
Fresh Box Marketing Approach
What Is Marketing
IT'S SO MUCH MORE
Small business marketing is much more than throwing up a web page, whipping up some business cards, and posting a few Tweets and photos on Facebook. Before you announce "open for business", there are many more things to consider when creating a marketing plan for your business. However - many businesses, especially small businesses, fall right into that trap.
To promote your business effectively, you not only have to consider what might engage your customers, but you have to know why you are doing what you are doing and find the most authentic way to convey your goals and values through your marketing communication. It's not just about advertising and promoting your business. Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience.
Your Logo Is Not Your Brand
BRANDING IS A RELATIONSHIP
There can be a grey area when you are talking marketing lingo. Unfortunately, many words are used interchangeably without much regard to the actual definition. One of the biggest misconceptions is that a brand and a logo are the same thing.
Your logo is not your brand. Your brand is not just your logo; it includes many other things. Brands are also not the same things as products. People buy products; but have relationships with brands. In today's web and technology driven world, truly knowing what your brand is and having a plan deliver it through your marketing; you are miles ahead. Especially for small businesses.
Think organic growth. Think lifestyle marketing. Think of it as marketing that doesn't feel like marketing; because it comes from a place of truth and authenticity.
Let's Break It Down
MARKETING: DELIVERING A PRODUCT OR SERVICE
1. In the right quantity
2. To the right place
3. At the right time
4. Making a profit in the process
Logo vs Identity vs Brand
WHAT IS THE DIFFERENCE?
BRANDING: How you communicate to your audience when you're not in the room.
IDENTITY: Your signage, collateral, color choices, font selections.
LOGO: The mark that identifies the brand to promote instant recognition. LEARN MORE
How Fresh Box Marketing Can Help You
HOW DO YOU GET FOUND IF THEY DON'T KNOW THE NAME OF YOUR BUSINESS?
A discovery of how you are seen online and how you are found. Is your marketing content written in a way that is engaging and focuses on the actual terms people are searching for when they search online? Is your brand and messaging consistent across all online platforms? Find Out More
Read more about Website Design and SEO
HAVING A PLAN IS HALF THE BATTLE
Especially in small business, it is vitally important to have a marketing strategy plan in place. How will approach your market? What tools will you use? Will you embrace modern technology or is your approach more traditional? By researching the marketplace and the competition, you can focus your resources to areas that make sense for YOUR business. Let's create a plan to take your business to the next level. Find Out More
Read more about Building Online Presence
WHAT DOES YOUR BUSINESS SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM?
Does it represent the values and standards that are important to you and your business? This is the foundation of any successful business; large or small. Creating a new look and feel. Making sure your image is conveying the values and messages that are important to your business. Communication that is consistent and relevant across all platforms. Find Out More
Read more about Graphic Design & Brand Identity
DESIGN IS GREAT, BUT CONTENT IS KING
You can have the best looking site out there, but if nobody can find it - it's worthless. Do you want your business to be found locally, regionally, nationally? Do you need a brand new website? Or is your current website in need of a refresh? Do you want to sell your products online and are looking to open an e-commerce site?
We collaborate with you to develop a clean, crisp, SEO written website that will put your business on the map to be found for what ever you are promoting or selling. Find Out More
Read more about Online Presence
DESIGN THAT IS DIFFERENT...DESIGN THAT IS NOTICED
Are you bold? Are you modern? Are you subtle? This includes your branding look and feel, logo design, brochures, business cards, posters, flyers, rack cards, post cards, invitations, presentations, annual reports and other promotional material. Find Out More
Read more about Branding
DO YOU FACEBOOK? TWEET? LINK? INSTAGRAM? PIN?
Where does your audience connect? Creating relevant content and delivering it at the right time, on the right platforms, to attract, engage and retain your new customers and retain the current ones. Find Out More
Read more about How You Look Online
TRADITIONAL METHODS NOT LOST
Leveraging the power of some proven traditional marketing practices. Email marketing, newsletters, direct mail campaigns, events, promotions, public relations campaigns. Find Out More
Read more about Developing A Marketing Plan
NEED A MARKETING TEAM - BUT NOT ON STAFF?
Hire us to be your on-site marketing professional. Project based, on-going, or maintenance service available. Find Out More