Marketing Rapid City, SD
It Comes Down To These Things:

1How does your business look to the world?
YOUR STRATEGY, BRANDING, IDENTITY, DESIGN, COLOR, ONLINE PRESENCE, COMMUNITY PRESENCE
2How are you being found?
WEBSITE, SEO, SOCIAL MEDIA, WORD-of-MOUTH, DIRECT REFERRALS
3How do you continue to engage?
SOCIAL MEDIA, BLOGS, EMAIL & DIRECT MARKETING, EVENTS, PROMOS, PR
4Instead of thinking outside of the box...
SOMETIMES YOU JUST NEED A NEW BOX...GET A 'FRESH BOX'

Fresh Box Marketing Approach

What Is Marketing


IT'S SO MUCH MORE

Small business marketing is much more than throwing up a web page, whipping up some business cards, and posting a few Tweets and photos on Facebook. Before you announce "open for business", there are many more things to consider when creating a marketing plan for your business. However - many businesses, especially small businesses, fall right into that trap.

To promote your business effectively, you not only have to consider what might engage your customers, but you have to know why you are doing what you are doing and find the most authentic way to convey your goals and values through your marketing communication. It's not just about advertising and promoting your business. Effective marketing is a result of examining every aspect of your business and how it affects the consumer's end experience.

Your Logo Is Not Your Brand


BRANDING IS A RELATIONSHIP

There can be a grey area when you are talking marketing lingo. Unfortunately, many words are used interchangeably without much regard to the actual definition. One of the biggest misconceptions is that a brand and a logo are the same thing.

Your logo is not your brand. Your brand is not just your logo; it includes many other things. Brands are also not the same things as products. People buy products; but have relationships with brands. In today's web and technology driven world, truly knowing what your brand is and having a plan deliver it through your marketing; you are miles ahead. Especially for small businesses.

Think organic growth. Think lifestyle marketing. Think of it as marketing that doesn't feel like marketing; because it comes from a place of truth and authenticity.

Let's Break It Down


MARKETING: DELIVERING A PRODUCT OR SERVICE

1. In the right quantity
2. To the right place
3. At the right time
4. Making a profit in the process

Logo vs Identity vs Brand


WHAT IS THE DIFFERENCE?

BRANDING: How you communicate to your audience when you're not in the room.
IDENTITY: Your signage, collateral, color choices, font selections.
LOGO: The mark that identifies the brand to promote instant recognition. LEARN MORE

How Fresh Box Marketing Can Help You

HOW DO YOU GET FOUND IF THEY DON'T KNOW THE NAME OF YOUR BUSINESS?

A discovery of how you are seen online and how you are found. Is your marketing content written in a way that is engaging and focuses on the actual terms people are searching for when they search online? Is your brand and messaging consistent across all online platforms? Find Out More

Read more about Website Design and SEO

HAVING A PLAN IS HALF THE BATTLE

Especially in small business, it is vitally important to have a marketing strategy plan in place. How will approach your market? What tools will you use? Will you embrace modern technology or is your approach more traditional? By researching the marketplace and the competition, you can focus your resources to areas that make sense for YOUR business. Let's create a plan to take your business to the next level. Find Out More

Read more about Building Online Presence

WHAT DOES YOUR BUSINESS SAY ABOUT YOU WHEN YOU'RE NOT IN THE ROOM?

Does it represent the values and standards that are important to you and your business? This is the foundation of any successful business; large or small. Creating a new look and feel. Making sure your image is conveying the values and messages that are important to your business. Communication that is consistent and relevant across all platforms. Find Out More

Read more about Graphic Design & Brand Identity

DESIGN IS GREAT, BUT CONTENT IS KING

You can have the best looking site out there, but if nobody can find it - it's worthless. Do you want your business to be found locally, regionally, nationally? Do you need a brand new website? Or is your current website in need of a refresh? Do you want to sell your products online and are looking to open an e-commerce site?

We collaborate with you to develop a clean, crisp, SEO written website that will put your business on the map to be found for what ever you are promoting or selling. Find Out More

Read more about Online Presence

DESIGN THAT IS DIFFERENT...DESIGN THAT IS NOTICED

Are you bold? Are you modern? Are you subtle? This includes your branding look and feel, logo design, brochures, business cards, posters, flyers, rack cards, post cards, invitations, presentations, annual reports and other promotional material. Find Out More

Read more about Branding

DO YOU FACEBOOK? TWEET? LINK? INSTAGRAM? PIN?

Where does your audience connect? Creating relevant content and delivering it at the right time, on the right platforms, to attract, engage and retain your new customers and retain the current ones. Find Out More

Read more about How You Look Online

TRADITIONAL METHODS NOT LOST

Leveraging the power of some proven traditional marketing practices. Email marketing, newsletters, direct mail campaigns, events, promotions, public relations campaigns. Find Out More

Read more about Developing A Marketing Plan

NEED A MARKETING TEAM - BUT NOT ON STAFF?

Hire us to be your on-site marketing professional. Project based, on-going, or maintenance service available. Find Out More